How it works

The Lean Machine.

From product walkthrough to finished explainer in four steps, on a startup timeline.

01Day 1

Product Walkthrough

You show us the product and tell us who it is for. A demo login or a screen recording is enough. No questionnaires, no kickoff decks.

  • Demo login or screen recording
  • Who it is for and what they struggle with
  • The one action the video should drive
  • Where the video will live
02Day 2-3

Script

We write the story around a single clear action, then storyboard it. You approve every word before we animate a single frame.

  • Script built around one action
  • Storyboard & visual direction
  • Voiceover tone and pacing
  • Your approval before animation
03Day 3-10

Animation

Your interface, animated. Motion graphics, callouts, voiceover, and sound design, all built to your brand and layered so screens can be swapped later.

  • UI animation & motion callouts
  • Voiceover and sound design
  • Brand colours, type & logo motion
  • Layered so screens stay swappable
04Day 5-14

Delivery

You get every format you need for your landing page, your app, your deck, and your ad accounts. Two rounds of revisions are included.

  • Landing page & in-app exports
  • All aspect ratios included
  • Captioned and muted-safe versions
  • Two revision rounds

General agency vs. Holly Films

What hiring a general video agency costs you, and what working with a SaaS-only studio looks like instead.

General Video Agency
Holly Films
Typical timeline
6-12 weeks
5-14 days
Understands SaaS
Learns on your budget
It is all we do
Cost
$20,000-$100,000+
Fraction of the cost
Revisions
Expensive & slow
Included & fast
When your UI changes
Reshoot and repay
Swap the screen, keep the video

See it for yourself

Schedule a 30-minute call. We'll walk you through an explainer from walkthrough to delivery.